53 W. Jackson Blvd. Suite 360
Chicago, IL 60604


WHY a new way to develop products?

Many companies today utilize some form of a traditional phased-and-gated product development process, which originated more than 50 years ago. It hasn’t changed substantially since then. Over time, only incremental improvements have been made to these traditional processes, but despite continual evolution, they are not keeping pace with the needs of today’s fast-moving, globalized world.

We are very familiar with the traditional phased-and-gated methodology, and we have more than 30 years of combined experience in consulting with and training companies on how to use it. In fact, it’s our familiarity with the phased-and-gated process that has enabled us to see how product development can be done differently.

This led us to developing Exploratory PD® (ExPD), a service in which we help companies achieve growth and improve product development success through an adaptive system. Please contact Strategy 2 Market at 312-212-3144 to discuss how we can help your organization.

We are writing a book on this new process and we will announce when our book is ready for publication. In the meantime, subscribe to our newsletter and receive monthly updates on ExPD concepts.



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