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Meet the Authors:

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Mary Drotar

Partner

Mary Drotar is co-founder of Strategy 2 Market, a consulting firm that specializes in new product development. Mary’s expertise is in process, strategy, flexible techniques, and organizational development. She works with medical device and industrial companies.

Mary has an MBA from the University of Chicago. She recently graduated from the Lean Launch Pad Educators Seminar at the University of California, Berkeley.

Mary also works part-time for the University of Chicago, as a Faculty Coach for the New Product Development, Market Research and Intellectual Property Lab courses.

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Kathy Morrissey

Partner

Kathy Morrissey is co-founder of Strategy 2 Market. Her product development expertise is in developing business platforms, innovation, product development strategies, as well as product and technology roadmaps. In addition, she also has considerable experience in portfolio management and early-staged product development activities.

Kathy has an MS in Statistics from Carnegie-Mellon. She also has an MBA from the University of Chicago. She recently graduated from the Lean Launch Pad Educators Seminar at the University of California, Berkeley. Kathy also works part-time for The University of Chicago, as a Faculty Coach for the New Product Development, Market Research and Intellectual Property Lab courses.

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