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Meet the Authors:

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Mary Drotar

Partner

Mary Drotar is co-founder of Strategy 2 Market, a consulting firm that specializes in product development. Mary’s expertise is in PD process, strategy, flexible techniques, and organizational development. She works with medical device and industrial companies in helping them improve their product development system.

Mary has an MBA from the University of Chicago. She recently graduated from the Lean Launch Pad Educators Seminar at the University of California, Berkeley.

Mary also works part-time for the University of Chicago, as a Faculty Coach for the New Product Development, Market Research and Intellectual Property Lab courses.

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Kathy Morrissey

Partner

Kathy Morrissey is co-founder of Strategy 2 Market. Her product development expertise is in developing business platforms, innovation, product development strategies, as well as product and technology roadmaps. In addition, she also has considerable experience in portfolio management and early-staged product development activities.

Kathy has an MS in Statistics from Carnegie-Mellon. She also has an MBA from the University of Chicago. She recently graduated from the Lean Launch Pad Educators Seminar at the University of California, Berkeley. Kathy also works part-time for The University of Chicago, as a Faculty Coach for the New Product Development, Market Research and Intellectual Property Lab courses.

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Meet the Contributor:

 

John Reaves

Principal

John Reaves is a Principal at Strategy 2 Market, a consulting firm that specializes in adaptive approaches to new product development. John has practiced at the intersection of creativity and innovation for over 30 years, helping clients to build new products and services, as well as crafting new innovation models, programs, and strategies. John’s expertise is in ideation, design thinking, flexible techniques, and systems thinking.

John tackles challenges with a unique perspective, derived from a diverse background in the social sciences, new technology, and the arts. He received undergraduate and graduate degrees from Cornell University in anthropology and development sociology, he has an MFA in theater from Yale University, and did graduate work in film and media at NYU.

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