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Meet the Authors & Contributors:

Authors:

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Mary Drotar

Partner, Strategy 2 Market

Mary Drotar is co-founder of Strategy 2 Market, a consulting firm that specializes in product development. Mary’s expertise is in PD process, strategy, flexible techniques, and organizational development. She works with medical device and industrial companies in helping them improve their product development system.

Mary has an MBA from the University of Chicago. She recently graduated from the Lean Launch Pad Educators Seminar at the University of California, Berkeley.

Mary also works part-time for the University of Chicago, as a Faculty Coach for the New Product Development, Market Research and Intellectual Property Lab courses.

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Kathy Morrissey

Partner, Strategy 2 Market

Kathy Morrissey is co-founder of Strategy 2 Market. Her product development expertise is in developing business platforms, innovation, product development strategies, as well as product and technology roadmaps. In addition, she also has considerable experience in portfolio management and early-staged product development activities.

Kathy has an MS in Statistics from Carnegie-Mellon. She also has an MBA from the University of Chicago. She recently graduated from the Lean Launch Pad Educators Seminar at the University of California, Berkeley. Kathy also works part-time for The University of Chicago, as a Faculty Coach for the New Product Development, Market Research and Intellectual Property Lab courses.

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Meet the Contributors (John Reaves, Therese Graff & Preston Smith):

John Reaves

CEO Learning Worlds

John Reaves is the CEO at Learning Worlds, a consulting firm that specializes in developing methodologies and digital tools to streamline collaboration and accelerate innovation between diverse groups or organizations. John has practiced at the intersection of creativity and innovation for over 30 years, helping clients to build new products and services, as well as crafting new innovation models, programs, and strategies. John’s expertise is in ideation, design thinking, flexible techniques, and systems thinking.

John tackles challenges with a unique perspective, derived from a diverse background in the social sciences, new technology, and the arts. He received undergraduate and graduate degrees from Cornell University in anthropology and development sociology, he has an MFA in theater from Yale University, and did graduate work in film and media at NYU.

John has been tremendously helpful in contributing to the Ideas & Selection segment within the ExPD process, as well as providing a unique perspective to all the chapters.  John also has a talent for developing illustrations of complex concepts.

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Therese Graff

Partner, Strategy 2 Market

Therese Graff is a Partner at Strategy 2 Market, a consulting firm that specializes in adaptive approaches to new product development. Her expertise includes streamlining the product development process and project management. She has extensive experience with medical device products including assays, hardware, and software development.

Therese earned a BS from the University of Illinois, Urbana-Champaign, with concentrations in Chemistry and Biochemistry, and an MBA from The University of Chicago.  Therese is certified as a Project Management Professional (PMP) by the Project Management Institute (PMI) and as a New Product Development Professional (NPDP) from the Product Development Management Association (PDMA).

Therese has contributed to the Explore & Resolve segment, especially the Plan Chapter. Her experience in developing products compliments our approach to ExPD. She has used her knack for detail in reviewing the ExPD book.

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Preston G. Smith, PhD

Senior Advisor & Author

Preston Smith founded and headed New Product Dynamics, a consultancy that helped countless companies in over 30 countries and in industries ranging from footwear to supercomputers to speed up their product development processes and reduce the impact of the changes that always accompany real innovation. Preston is also a Senior Advisor to Strategy 2 Market, providing valuable input on flexible product development.  Be sure to check out Preston Smith’s Corner on our site.  It is a treasure trove of valuable product development information.

He authored three leading books in the field: Developing Products in Half the Time (the classic in cycle-time reduction), Proactive Risk Management (winner of PMI’s prestigious Cleland Award), and Flexible Product Development (pioneered in applying agile methods to non-software products). Preston holds an engineering PhD from Stanford and was a Certified Management Consultant during his 26-year consulting career.

Preston has been instrumental in providing us guidance since we started the ExPD book.  We spent a week in Portland, outlining the chapters with Preston’s input.  He also provides on-going valuable edits and input on the content. We are honored to have Preston as a contributor to our book.

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