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Get small to improve time to market

Small batches will help you improve time to market, read the difference  between the traditional and non-traditional approach to product development below. Traditional approach to product development (Batches of major activities) In a traditional phased-and-gated system, each phase is a batch of activities that has to be completed in order to produce a set of…
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Planning for an Uncertain Future: 8 steps in Scenario Planning

A recent article in MIT Sloan Management Review, “Using Scenario Planning to Reshape Strategy,”[i] indicated a resurgence of scenario planning that initially gained recognition in the 1960s and 70s. Royal Dutch/Shell has been the ‘poster child’ of success using scenario planning to address the instability and uncertainty during the 1973 oil crisis. I was fortunate…
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First Publication in the Book Series Exploratory PD is Now Available

Exploratory Product Development

Exploratory Product Development: Executive Version is the introduction to this new product development methodology. It will be followed later this year by a process volume that provides further detail, plus supporting tools and techniques. This executive version examines the organizational constraints imposed by a standard phased-and-gated product development process. We discuss why those constraints are…
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Why Traditional Strategy Does Not Win

Traditional strategy development assumes that markets/industries are stable, but today that is not the rule for most firms. Strategy is built upon certain vital assumptions about the external environment and about what the firm can control. For example, the external environment includes competitor activity, customer needs, technological developments, economic trends and regulatory changes. Virtually all…
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A Non-Traditional Approach to Strategy Workshop – MIT Sloan Alumni Club of Chicago Event

Strategy 2 Market is hosting this MIT Sloan Alumni Club of Chicago event Thursday, May 25th, 6 pm – 8 pm In this highly interactive workshop on a non-traditional approach to strategy, the presenters (Mary Drotar and Kathy Morrissey, both University of Chicago Booth Alum) are seeking input on an adaptable approach to strategy from…
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Is There Customer Uncertainty About Buying Your Products?

customer uncertainty about buying products

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can take the form of needing more information, not having enough experience with your product, or not enough evidence to assure them that it will perform as desired. Customer uncertainty contributes to indecision on trying or…
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Think like a detective when dealing with uncertainty in product development

parallel investigation

Sometimes in product development the team has several choices on how to create the product. Choices can include: Which technologies to use Which market segments to serve Which value proposition to deliver Which elements of the business model to leverage Often times these decisions are interdependent. For example, choosing a particular market segment may eliminate…
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The Different Flavors of Experimentation

We attended a Lean Launch Pad seminar where an attendee indicated that they didn’t understand where hypothesis testing fit into the lean startup process. I believe one of the best explanations I have read on the topic is from Garvin in his classic book, Learning in Action.[i] He discussed two particular types of experiments: exploratory…
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PDMA – Product Development and Management Association : Blogs : Exploratory PD® Harnesses the Power of an ‘Adaptive’ Product Development Process to Manage Uncertainty

Guest post by Strategy 2 Market on the Product Development and Management Association (PDMA) blog: Last week, Mary Drotar and Kathy Morrissey of Strategy 2 Market, Inc. introduced the PDMA Chicago Chapter to Exploratory PD (ExPD), the new approach to product development covered in our presentation at the PDMA annual conference in November 2015. ExPD…
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Are you a mad scientist?

Do you ask yourself this question…’Am I a mad scientist*?’ when your project has doubled in cost, the feature set is stripped beyond recognition, and it no longer meets original customer requirements since they’ve changed numerous times during the project?   And to top it all off, you’re experimenting and trying to solve an important problem…
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