3223 Lake Ave. Unit 15-C #307
Wilmette, Illinois 60091


WHY a new way to develop products?

Many companies today utilize some form of a traditional phased-and-gated product development process, which originated more than 50 years ago. It hasn’t changed substantially since then. Over time, only incremental improvements have been made to these traditional processes, but despite continual evolution, they are not keeping pace with the needs of today’s fast-moving, globalized world.

We are very familiar with the traditional phased-and-gated methodology, and we have more than 40 years of combined experience in consulting with and training companies on how to use it. In fact, it’s our familiarity with the phased-and-gated process that has enabled us to see how product development can be done differently.

This led us to develop Exploratory PD® (ExPD), a service in which we help companies achieve growth and improve product development success through an adaptive system. Please contact Strategy 2 Market or call 708-829-7470 to discuss how we can help your organization.


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