Exploratory Product Development
3223 Lake Ave. Unit 15-C #307
Wilmette, Illinois 60091
708-829-7470
Exploratory Product Development
3223 Lake Ave. Unit 15-C #307
Wilmette, Illinois 60091
708-829-7470
Drotar and Morrissey will be discussing their innovative approach to developing products, called Exploratory PD® (ExPD) at the SWE Conference in Milwaukee WI. ExPD is vastly different from the traditional phased and gated approach to developing products. An ExPD pilot was conducted at a division of a Fortune 500 company, and the VP of Engineering…
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Small batches will help you improve time to market, read the difference between the traditional and non-traditional approach to product development below. Traditional approach to product development (Batches of major activities) In a traditional phased-and-gated system, each phase is a batch of activities that has to be completed in order to produce a set of…
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A recent article in MIT Sloan Management Review, “Using Scenario Planning to Reshape Strategy,”[i] indicated a resurgence of scenario planning that initially gained recognition in the 1960s and 70s. Royal Dutch/Shell has been the ‘poster child’ of success using scenario planning to address the instability and uncertainty during the 1973 oil crisis. I was fortunate…
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Exploratory Product Development: Executive Version is the introduction to this new product development methodology. It will be followed later this year by a process volume that provides further detail, plus supporting tools and techniques. This executive version examines the organizational constraints imposed by a standard phased-and-gated product development process. We discuss why those constraints are…
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Traditional strategy development assumes that markets/industries are stable, but today that is not the rule for most firms. Strategy is built upon certain vital assumptions about the external environment and about what the firm can control. For example, the external environment includes competitor activity, customer needs, technological developments, economic trends and regulatory changes. Virtually all…
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Strategy 2 Market is hosting this MIT Sloan Alumni Club of Chicago event Thursday, May 25th, 6 pm – 8 pm In this highly interactive workshop on a non-traditional approach to strategy, the presenters (Mary Drotar and Kathy Morrissey, both University of Chicago Booth Alum) are seeking input on an adaptable approach to strategy from…
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As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can take the form of needing more information, not having enough experience with your product, or not enough evidence to assure them that it will perform as desired. Customer uncertainty contributes to indecision on trying or…
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Sometimes in product development the team has several choices on how to create the product. Choices can include: Which technologies to use Which market segments to serve Which value proposition to deliver Which elements of the business model to leverage Often times these decisions are interdependent. For example, choosing a particular market segment may eliminate…
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We attended a Lean Launch Pad seminar where an attendee indicated that they didn’t understand where hypothesis testing fit into the lean startup process. I believe one of the best explanations I have read on the topic is from Garvin in his classic book, Learning in Action.[i] He discussed two particular types of experiments: exploratory…
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Guest post by Strategy 2 Market on the Product Development and Management Association (PDMA) blog: Last week, Mary Drotar and Kathy Morrissey of Strategy 2 Market, Inc. introduced the PDMA Chicago Chapter to Exploratory PD (ExPD), the new approach to product development covered in our presentation at the PDMA annual conference in November 2015. ExPD…
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