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Category Archives: ExPD

Get small to improve time to market

Small batches will help you improve time to market, read the difference  between the traditional and non-traditional approach to product development below. Traditional approach to product development (Batches of major activities) In a traditional phased-and-gated system, each phase is a batch of activities that has to be completed in order to produce a set of…
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First Publication in the Book Series Exploratory PD is Now Available

Exploratory Product Development: Executive Version is the introduction to this new product development methodology. It will be followed later this year by a process volume that provides further detail, plus supporting tools and techniques. This executive version examines the organizational constraints imposed by a standard phased-and-gated product development process. We discuss why those constraints are…
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Think like a detective when dealing with uncertainty in product development

Sometimes in product development the team has several choices on how to create the product. Choices can include: Which technologies to use Which market segments to serve Which value proposition to deliver Which elements of the business model to leverage Often times these decisions are interdependent. For example, choosing a particular market segment may eliminate…
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The Different Flavors of Experimentation

  • August 9, 2016
  • ExPD
  • By expds2m

We attended a Lean Launch Pad seminar where an attendee indicated that they didn’t understand where hypothesis testing fit into the lean startup process. I believe one of the best explanations I have read on the topic is from Garvin in his classic book, Learning in Action.[i] He discussed two particular types of experiments: exploratory…
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Are you a mad scientist?

Do you ask yourself this question…’Am I a mad scientist*?’ when your project has doubled in cost, the feature set is stripped beyond recognition, and it no longer meets original customer requirements since they’ve changed numerous times during the project?   And to top it all off, you’re experimenting and trying to solve an important problem…
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What does decentralized decision-making really look like?

Adaptability and the ability to react quickly is paramount to successful product development. Typically, the project team can make better and/or faster decisions than management because they are closer to the details of the project. But, does decentralized decision-making mean leaders are out of a job? No, definitely not. As a leader, it is not…
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Dealing with Uncertainty in Product Development

One of the defining characteristics of product development is making decisions and judgments, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty. We’re defining uncertainty as having imperfect or limited knowledge about something, resulting in the potential for surprise or unpredictability in the future. You’ll…
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Good Questions at Northwestern Event on Exploratory PD

Last month we had a lively 2-hour discussion on Exploratory PD® (ExPD) at Northwestern University.  We had good representation from students, practitioners and academics from the engineering, design and business disciplines.   There were a number of excellent questions on how people are reacting to ExPD.  Before I proceed, let me provide you with a quick…
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Product Development New Year’s Resolution: Get a Strategy

If you read our past blog posts, you probably gathered that we believe creating a well-defined strategic framework is one of the most important activities in executing your product development system. This is what we see as consultants when we work with: …organizations that have well-defined strategies: CLARITY Exude a sense of purpose and clarity…
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Strategy and Uncertainty

When developing strategy, we have to make assumptions about the future of technology, customer needs and economic trends; in particular, what will change and how. Because the future is uncertain, we face the risk that our assumptions, and thus our strategy, are wrong. A traditional approach to creating strategy can be described as a waterfall. …
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