53 W. Jackson Blvd. Suite 360
Chicago, IL 60604

312.212.3144

s2m Debuting Exploratory Product Development at PDMA Annual Conference

Strategy 2 Market speaking on exploratory product developmentPDMA (Product Development and Management) Conference
November 8-11, 2015
Disneyland Hotel in Anaheim, CA

s2m Session:
Exploratory PD®: An Adaptive Product Development Process for a Complex World
Tuesday, November 10th, 2:15-3:00 PM

Exploratory Product Development (ExPD) is an alternative approach to the traditional phased and gated process. It eliminates the rigidity, bureaucracy and shortcomings of typical processes by taking a fundamentally new approach based on the latest research and our own experiments. ExPD delivers speed, adaptability to uncertainty, learning through rapid iteration and prototyping, high-performing teams, strategic alignment and sustainability. The secret? We’ll give you a hint. It involves driving down risk.

We have reviewed ExPD with over 100 product development practitioners and academics, and conducted three pilots. The consensus is:

“This really makes sense. It’s the next generation in product development and will fix a lot of our problems.”

This presentation will explain ExPD and discuss what it takes to implement. Please join us for a discussion of how product development practices can evolve. All attendees will receive an electronic copy of our soon to be released book explaining ExPD.

Get more information on the conference and register

Use code SPKREF15GC for $100 off all of the all access and annual conference registration options.
Registration for the early bird discount ends Friday, September 25th.

More on Exploratory PD

Learn more about our new process for developing products at www.exploratorypd.com. Be sure to sign-up for our newsletter, where we will release chapters and new insights from our ExPD pilot findings.

© 2015 Strategy 2 Market®, Inc. All rights reserved. – 29 N. Wacker Dr., Suite 701, Chicago, Illinois www.strategy2market.com 312.212.3144  info@strategy2market.com

Leave a Reply

Your email address will not be published. Required fields are marked *