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Get small to improve time to market

Small batches will help you improve time to market, read the difference  between the traditional and non-traditional approach to product development below. Traditional approach to product development (Batches of major activities) In a traditional phased-and-gated system, each phase is a batch of activities that has to be completed in order to produce a set of…
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First Publication in the Book Series Exploratory PD is Now Available

Exploratory Product Development: Executive Version is the introduction to this new product development methodology. It will be followed later this year by a process volume that provides further detail, plus supporting tools and techniques. This executive version examines the organizational constraints imposed by a standard phased-and-gated product development process. We discuss why those constraints are…
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Why Traditional Strategy Does Not Win

Traditional strategy development assumes that markets/industries are stable, but today that is not the rule for most firms. Strategy is built upon certain vital assumptions about the external environment and about what the firm can control. For example, the external environment includes competitor activity, customer needs, technological developments, economic trends and regulatory changes. Virtually all…
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Strategy and Uncertainty

When developing strategy, we have to make assumptions about the future of technology, customer needs and economic trends; in particular, what will change and how. Because the future is uncertain, we face the risk that our assumptions, and thus our strategy, are wrong. A traditional approach to creating strategy can be described as a waterfall. …
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How to decrease the paperwork you loathe in product development

“Too much paperwork!” is the one of the most common and most passionate complaints we hear from our clients. The project team loathes creating it and the decision-makers loathe reading it. They don’t see the value. Yet typical product development processes requires voluminous documentation. Why so much paperwork? 1st…to make sure nothing is overlooked, the…
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Hurry Up and Wait – Pitfalls of the Phased and Gated Process

A phased-and-gated system creates multiple batches that slows down the overall speed of a product development project. The group of phased activities is a batch that has to be completed in order to produce a set of deliverables, which is another batch for review and decision at a gate. Reinertsen indicates the problem is that…
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The Myth of Doubling Down

It is tempting, when witnessing a failure of product development, to blame the people. Why? Because the company has invested substantial resources installing a product development process that follows the best practices of the day. They probably also installed an expensive software tool that promised to streamline the process. On top of that, they trained…
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