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Exploratory Product Development: Executive Version is the introduction to this new product development methodology. It will be followed later this year by a process volume that provides further detail, plus supporting tools and techniques. This executive version examines the organizational constraints imposed by a standard phased-and-gated product development process. We discuss why those constraints are…
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Traditional strategy development assumes that markets/industries are stable, but today that is not the rule for most firms. Strategy is built upon certain vital assumptions about the external environment and about what the firm can control. For example, the external environment includes competitor activity, customer needs, technological developments, economic trends and regulatory changes. Virtually all…
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It’s time to change the way we think about product development. This is a must read blog post, by Mary Drotar of Strategy 2 Market, published on the MENG website. http://mengonline.com/blog/2015/09/30/why-product-development-needs-to-be-done-differently/?nabw=0
The goal of product development is to create a “recipe” for producing a product[i], a final result that is sold to customers. The recipe for a tangible product would specify the ingredients, the materials and components to be used. The steps of the recipe use specific amounts of ingredients with specific methods requiring certain labor,…
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“Too much paperwork!” is the one of the most common and most passionate complaints we hear from our clients. The project team loathes creating it and the decision-makers loathe reading it. They don’t see the value. Yet typical product development processes requires voluminous documentation. Why so much paperwork? 1st…to make sure nothing is overlooked, the…
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A phased-and-gated system creates multiple batches that slows down the overall speed of a product development project. The group of phased activities is a batch that has to be completed in order to produce a set of deliverables, which is another batch for review and decision at a gate. Reinertsen indicates the problem is that…
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It is tempting, when witnessing a failure of product development, to blame the people. Why? Because the company has invested substantial resources installing a product development process that follows the best practices of the day. They probably also installed an expensive software tool that promised to streamline the process. On top of that, they trained…
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