Exploratory Product Development
3223 Lake Ave. Unit 15-C #307
Wilmette, Illinois 60091
708-829-7470
Exploratory Product Development
3223 Lake Ave. Unit 15-C #307
Wilmette, Illinois 60091
708-829-7470
When developing strategy, we have to make assumptions about the future of technology, customer needs and economic trends; in particular, what will change and how. Because the future is uncertain, we face the risk that our assumptions, and thus our strategy, are wrong. A traditional approach to creating strategy can be described as a waterfall. …
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Understanding your business model is crucial for evaluating the ability of the company to support a new product idea. Too often we see companies taking on a new product development project, only to discover late in the process that the company is missing key infrastructure, such as the appropriate distribution channels, expertise in key technologies…
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