53 W. Jackson Blvd. Suite 360
Chicago, IL 60604
312.212.3144
Some individuals have tried to simplify product development into two neat, pithy phrases: “choosing the right project” and “doing the project right.” These statements oversimplify the goal and imply that the work, coordination, and decisions involved in choosing the right projects and doing the projects right are simple and straightforward. The truth is, product development…
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